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Frequently Asked Questions:
My customers don't want to be bugged or give information!
The service provided by Leale Marketing will be permission based; therefore, if they don't want to signup or give information no problem. However, the information we are asking for is nothing confidential.
I don't have a web site.
No need for a web site, though having a web site would not hurt. If there is an interest in building a web site please ask Leale Marketing and we will have our partners that offer web design and programming contact you.
Why use this form of advertising?
Here a couple of facts:
- 50% of respondents had bought something based on a permission e-mail message.
- 50% also said a company that "does a good job with e-mail" influenced their purchase decision.
- 58% of respondents believe e-mail is a great way for companies to stay in touch.
- 69% of permission e-mail users spend 20 minutes reading their email on a weekly basis.
- 87% of consumers online time is spent reading their emails
- 86% of email users have given their address to marketers.
- 50% report that 6% or more of their sales come from email marketing.
- USA spending on email advertising will grow to $2 billion by 2012 from 1.2 billion in 2007
- 83% of clients surveyed will choose email marketing as the most important advertising media they plan to use in 2007
- 40% of email subscribers will go “out of there way” to patron a company whose email program they liked.
I plan to do this myself?
Absolutely, there are templates that have things ready to go. Though why spend the time when Leale Marketing can build a customized e-mail brand and manage the entire processes for a reasonable monthly price.
How do I get my employees to get customer information?
The best way to get employees to get information is to offer incentives, and reassure them its good business for both the employee and employer.
Isn't this spam?
As mentioned above this service will be a permission-based service. The customer will sign-up for this service and can decide to be removed or unsubscribed anytime through the e-mails they receive by clicking on an unsubscribe link.
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